Search engines like Google and Bing have signed a voluntary code of standards designed to limit visits to the websites with pirated content in the UK. According TheGuardian, the code developed together with the Office for the Protection of Intellectual Property Rights and the Ministry of Culture, Media and Sport of the UK will take effect from June 1, 2017.
This will significantly complicate the search for pirated movies and music. Code is the only one of its kind that will be able to reduce the positions of websites with non-legal content after receiving any complaints from the right owners.
Thus, users who are looking for music or movies content, will like to get on the websites running by diligent providers rather than the pirated sites where user’s safety gets into a risk.
Search engines are currently removing links from the search results from the request of rights holders. According to the recent data, from July 2012 to February 19, 2017 Google has removed about 1.01 million pirated websites and 2.14 billion URL-addresses from the search results.
But the right owners believe that is not all, because the removal process takes some time, during which the pirated website can already get a substantial audience, for example, by releasing the latest Hollywood blockbuster movie.